Experimental Movies in Tollywood sets cash registers ringing !

Tollywood welcomes Unique Content-based big-budget Movies

While Tollywood makers are opting for fresh and unique concepts, Telugu cinema lovers are welcoming the unconventional and experimentation. Experiments in Tollywood
is not new, as several medium-budget producers have always tried to come out with unique concepts, but the years 2014-2015 are a bit different, as event the big producers are in a mood to experiment and spending whopping amounts, showing confidence on Star actors and filmmakers.

To start off, Akkineni family’s Manam, Venkatesh’s Drishyam are a couple of super hit experiments released previous year, and audiences loved the content and uniqueness. 1-Nenokkadine is one of the high-budgeted experiments in Tollywood, but the film resulted as a commercial failure due to its whopping investment, though Mahesh Babu’s performance has received loads of applauds from A centers.

However, the year 2015 seems to be the year of experiments with Allu Arjun's S/O Satyamurthy, Pawan Kalyan, Venkatesh starrer Gopala Gopala garnering decent collections besides earning good applauds.

Then came S.S. Rajamouli's magnum opus Baahubali - The Beginning which has taken trade pundits by surprise with its massive collections, by entering Rs.200 crore club worldwide in just 5 days of run. Baahubali has taken the Telugu cinema to the next level, and it turned out to be a stupendous hit not just in Telugu, but also in other versions of Tamil, Malayalam and Hindi too. . Irrespective of the language, 'Baahubali' has entertained audiences worldwide, which itself is the biggest accomplishment for the makers. The 250 Crore film is about two brothers at war for the rule of ancient kingdom.

Mahesh Babu’s Srimanthudu is yet another big-budget film that has set the cash registers ringing at the Box-Office. The film has a strong story, and Mahesh’s characterizations are very much different from his regular roles in commercial entertainers. His role as Harsha is reserved yet emotionally strong and has got good response, and Mahesh has given full credit to director Koratala Siva for handling his character and film striking chords with audiences.

Director Krish is one filmmaker who always pushes the envelope content-wise, and he has a niche fan base. His films are not commercial hits, but Kanche proved otherwise and is managing to garner decent collections at the box-office. Casting Varun Tej, Pragya in leads, Kanche film was released with English subtitles, it opened to overwhelming response. The war-based period movie is set against the World War II backdrop and the unit has shot war scenes in Georgia. The dialogues and the racy screenplay were major assets.

Nani’s recent release Bhale Bhale Magadivoy has turned out to be a bumper hit, that the film has even managed to cross has grossed 10 crore in its opening weekend, and the makers have made good profits with the medium-budget entertainer at the end of the full run for this 6 cr budget flick. Director Maruthi has made the film in quite entertaining format that is liked equally by family audiences and youth alike.

It is also the season in proving the women-power in Telugu film industry. Heroines are looking for changes in this hero-dominant industry grabbing the woman-centric films. Arundhati actress Anushka Shetty is always ready for powerful female-centric characters and as many as three of her powerful-role films reached screens in 2015. She had a small-but powerful role in Baahubali first part, while Anushka has delivered brilliant performance as Queen Rudrama Devi in Gunasekhar’s directorial. The film had a decent successful run at the box-office, and resulted as average grosser due to high budget constraints.

Anushka Shetty’s Size Zero by director Prakash Kovelamudi is one of the much-awaited experimental flicks, where the makers comes with a message that “Beauty is skin deep and it’s about accepting yourself the way you are.” Anushka has taken a bold decision of putting on 20 kgs to suit the part in the film, which also features Arya and Sonal Chauhan as other leads. The teaser trailers of Size Zero have got excellent response and Tollywood fans are eagerly waiting for the movie release.

Nagarjuna, Karthi and Tamanna are teaming up for an offbeat film Oopiri, a Tamil-Telugu bilingual in Vamsi Paidipally direction. Oopiri is the official remake French comedy-drama The Intouchables, but the makers have implemented changes for Telugu, Tamil nativity. Oopiri is all about a bond that links the relationship between two mates and symbolizes friendship. Santosh Narayanan is composing feel good songs and PVP Cinemas is the production house.

With the most big-budget Experimental films setting the cash registers ringing at the Box-Office, can we expect few more Tollywood Star actors and directors coming up with unique and fresh storylines, leaving aside the regular and routine commercial entertainers? Well, let’s hope so…

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